“people don’t buy what you do, they buy why you do it” Simon Sinek – Author and Business Guru This introductory course will take you back to the very roots of why you do the thing you do. With Brendan you’ll avoid the jargon of what it is you do, how you do it (clue…your ideal client isn’t really interested in any of this) and establish the very reasons why you set up your business. This highly emotive session will give you the initial framework in creating better marketing by showing you how to communicate with your ideal client…by finding your ‘why’ Why did the Zune fail while the iPod struck gold? (if you’ve never heard of the Zune…I’m not surprised) It all comes down to how the product was communicated… Based on the practices of Simon Sinek you’ll discover why finding your ‘why’ can transform your business by communicating with your ideal clients in a way that REALLY connects with them.
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